Our Next Event

Wednesday, October 12 @ 12:00pm
Randy Dean: The E-mail Sanity Expert
John Cowley & Sons Irish Pub
33338 Grand River Ave
Farmington, MI 48336

Our guest for lunch this week was Jack Kay, an expert on extremist groups and hate speech in cyberspace. "Hate messages have always been in the background of political and social rhetoric, regardless of the specific medium," says Kay, a professor in communication, media and theatre arts at Eastern Michigan University. "The messages are not new. What is new is the ease by which those messages can be both broadcast and narrowcast, and the ability of people to take in such messages anonymously and vicariously." Narrowcasting, or target marketing, involves aiming media messages at specific segments of the public, usually by radio or television. Kay, who specializes in the power of language, is nationally known for his extensive research on the communications strategies of some groups we won't even mention in this corner of cyberspace. Just as political campaigns are becoming more sophisticated in their information gathering and ability to target messages, "purveyors of hate" are learning to target their messages to sympathizers and recruits, according to Kay.