Our guest for lunch this week was Chris Van Hartesveldt from Eleven Ten Design, a design and consulting firm specializing in the branding and identity of small businesses. Chris uses research mixed with design to give businesses a look and feel that will attract the attention of their market and boost their sales. Identities are created specifically for a company according to who they want to attract. Areas of focus include naming, brandmarks, stationary, marketing collateral, products and packaging, apparel design, signage and creative consulting.